The Popular Science Book

How Pleasure Works: The New Science of Why We Like What We Like

Paperback: 280 pages; Publisher: W. W. Norton & Company; Reprint edition (June 20, 2011); ISBN-10: 0393340007, ISBN-13: 978-0393340006; Product dimensions: 0.6 x 0.1 x 0.8 inches; Shipping weight: 8 ounces.

Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing’s history, origin, and deeper nature.

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